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Target “Super Mobile” Users with a Text to Win in Spanish

Hispanics are now the most avid smartphone users among digital consumers in the U.S. according to Nielsen’s most recent Total Audience Report. In fact, they spend more than 14 hours per week using apps, listening to audio, watching videos, and browsing the mobile web.

And when it comes to other things that we do with our phones, such as talking and texting, the same trend seems to apply. For example, Nielsen Mobile Insights also found that the average Hispanic mobile user uses 658 minutes on their mobile plan, which is significantly higher than the average across all demographics of consumers at 510 minutes per month.

Hispanics Are More Satisfied With Their Mobile Devices Than Other Groups

The study also uncovered that Hispanics have a high level of satisfaction with their mobile service providers as well. With high levels of both engagement and satisfaction, Hispanics have become Super Consumers.

Their high levels of satisfaction also mean that they are less likely to switch devices or carriers, which means Hispanics are more likely to stick with brands they like and are familiar with.

With a population that is estimated to account for more than half of population growth in the United States by 2020 and nearly 85% of growth by the year 2060, their current $1.4 trillion spending power will skyrocket.

There are many businesses targeting the U.S. Hispanic market. Why not get in on the action with a text to win? Here are the reasons why you should target “super mobile users” with a text to win in Spanish and how Sweeppea can make it easy for you.

Build a Text to Win in Spanish With Sweeppea

You can use Sweeppea to target Hispanics in the U.S. and Puerto Rico with campaigns in their language. With this option, you can set the language to Spanish to give you full functionality in that language.

Not only will the dashboard and behind-the-scenes instructions appear in Spanish, but your text messages, confirmation messages, entry forms and official rules for your campaign will as well.

This option is available in both our self-service and full-service plans. For our full-service plans, even winner contact can be done in Spanish.

Request a free demo of our Spanish language platform today! To get started now, see features and pricing.

Hispanics are now the most avid smartphone users among digital consumers in the U.S. according to Nielsen’s most recent Total Audience Report. In fact, they spend more than 14 hours per week using apps, listening to audio, watching videos, and browsing the mobile web.

Spanish TV reporter apologises over emotional live lottery win

23 December 2019

A Spanish TV reporter who told her colleagues live on air that she was “not coming to work tomorrow” while clutching a winning lottery ticket had only won a fraction of the total prize.

Natalia Escudero, who works for public broadcaster RTVE, started screaming on camera – before later learning she had won just €5,000 ($5,550; ВЈ4,285).

The Christmas lottery’s top prize is €4m, but can be shared among winners.

Ms Escudero later apologised over the way she reacted during the broadcast.

She said she regretted behaving in such an “emotional” manner and wanted to explain her actions to viewers who “felt cheated”.

Ms Escudero’s response came after she was accused of a lack of professionalism over the footage, which was widely shared on social media.

It showed her jumping for joy while champagne was sprayed into the air as it was announced that the winning number for the top prize in the Christmas lottery known as El Gordo (The Fat One) was 26590.

AquГ­ la tienes: “la reportera de La 1” de la que habla todo el mundo a estas horas. ВЎSe llama Natalia Escudero! #LoterГ­aRTVE

Viewers criticised her for giving the impression that she had won the maximum prize and for appearing to suggest that she was quitting her job, Spanish media reported.

Shortly after the initial broadcast, Ms Escudero reappeared on TV screens and made the gesture of zipping her lips.

Natalia Escudero, reportera de La MaГ±ana de La 1, que se “ha venido arriba” en directo: “El Gordo, Gordo, no me ha tocado. Pero un pellizco me ha tocado [. ] Y la loterГ­a de conocer a toda esta gente”. https://t.co/PdbwwySsTG #LoterГ­aRTVE @LaMananaTVE pic.twitter.com/2xIQRJMX8u

Responding to criticism on Twitter, Ms Escudero said she had recently had a “difficult” few months “for personal reasons”, but that – in her 25 years working as a professional journalist – she continued to have a “clear conscience” and was proud of her “rigorous and proven work”.

“It is sad that Natalia Escudero is today [known as] the manipulative and lying journalist from RTVE,” she tweeted.

She apologised for any confusion caused, but said she was being honest about taking time off because “I am going on holiday”.

The Spanish reporter told her colleagues live on air that she was "not coming to work tomorrow". ]]>